Terra Viva

Packaging design assignment: create the packaging line for Terra Viva, a fictional brand of organic products. I chose the wine range, with the Ribeira Sacra as its territory.

I called it raw luxury: honest, handmade and unadorned. The rule was to show, not tell. The land is not drawn: you notice it in the slate and fog of the palette, in paper dyed with the wine itself and in the flaws of recycled glass.

I ruled out a front label and chose a small one, almost a seal: it lets the recycled glass speak, and its blind embossing reads with the fingers. Each wine changes only the colour of the paper. The box protects the bottles with cardboard folds, no plastic.